Pick a name Choose a name for your company that makes it clear as to what you're selling, such as Kate’s Cupcakes, or something whimsical, which makes it a name you can trademark.
Be your own publicist Selling funky knitted scarves? Start your very own word-of-mouth marketing campaign via text messages, emails, chat rooms, message boards, websites, and blogs. Want to really reel them in? Add an audio clip to your site because audio stimulus sticks with people longer than visual cues.
Create buzz Let customers know what makes your product stand out from the competition. The company Blendtec® chopped up an Apple iPod in one of their blenders and posted the video on YouTube. People took notice…and blender sales rose.
Personalize it Create a story around your product online that makes buying it an experience. Legend has it that the Great Oracle of Tazo® tea has predicted the future for centuries. When you visit their website, Tazo will consult the tea leaves to reveal your personal fortune.
[Nestpert] Mark Hughes, author and CEO of Buzzmarketing and former Marketing VP at eBay’s half.com
Talk to other Nesties about starting your own business on our new message board!
-- Riann Smith
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