Just behind our editorial offices in Soho, is a secret treasure. It’s been there right under my nose until uber cool stylist, Kim Ficaro, mentioned it in passing after a day shooting for The Nest. Meet Saturdays/Surf NYC! It’s a surf shop with a coffee shop within. You don’t need to surf – I’m a prime example! But it’s full of interesting art, clothes and obviously, surf boards. The store is part of the new wave of lifestyle brands and experiences; hosting in-store events with photographers and artists. I like to go for the coffee, cute boys and fabulous décor, but you should check out their blog too for cool art happenings around the world.
photo from Saturday’s website and Surfermag.com
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