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Saturdays Surf NYC

Just behind our editorial offices in Soho, is a secret treasure. It’s been there right under my nose until uber cool stylist, Kim Ficaro, mentioned it in passing after a day shooting for The Nest. Meet Saturdays/Surf NYC! It’s a surf shop with a coffee shop within. You don’t need to surf – I’m a prime example! But it’s full of interesting art, clothes and obviously, surf boards. The store is part of the new wave of lifestyle brands and experiences; hosting in-store events with photographers and artists. I like to go for the coffee, cute boys and fabulous décor, but you should check out their blog too for cool art happenings around the world.


http://www.saturdaysnyc.com/
http://blog.saturdaysnyc.com/

photo from Saturday’s website and Surfermag.com

-- Sarah Newell

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