Of course, there’s the proven health and relationship benefits. But there’s also the staggering reality that an estimated 15-20 percent of couples are in a sexless marriage (seriously!), and we’re not just talking about couples who have been together forever. Thanks to hectic schedules and hefty workloads, technology that allows us to bring work and other distractions home (yep, we’re partially blaming your iPad and blackberry) and meds that can do a number on your libido, it’s no surprise that sex has fallen to the bottom many couples’ priority lists. But when sex becomes an occasional treat rather than a regular thing, your bond becomes more vulnerable. Not good.
Luckily, getting your sex life back on track is easy -- no Karma Sutra, counseling or Dr. Ruth required. According to the new book Spousonomics: Using Economics to Master Love, Marriage, and Dirty Dishes, Economics 101 is all you need to get your sex life on track (or just keep it there). Explain co-authors Paula Szuchman and Jenny Anderson: When you’re short on time, energy and lust, sex becomes “expensive” (translation: it appears to require a lot of time, energy and lust that you don’t have), and according to the economic principle of “Supply and Demand,” the higher the cost of something, the lower the demand. So if you want to get busy more often, all you need to do is lower the costs. Pretty simple.
So, how do you make sex cheap? Try our tips, tricks and tools (including sex coupons, our excuse buster finder and tons of ideas for spicing things up and getting in the mood) to help make getting busy less costly for you two. Show your commitment to a better -- or should we say, busier -- sex life by joining TheNest.com's first annual Sexathon and watch as your demand for the deed rises (along with your libidos).
Pick up your copy of Spousonomics here!